Share Your Expertise.
Build Your Authority.
Join the Conversation.
Building Better Care is the podcast for the people running, staffing, and transforming home and community-based care. If you have insight this industry needs — we want you on the mic.
Apply to Be a Guest → 🎙️ Season 1 · Remote · Free for Guests
We Feature the People Shaping the Future of Care
Our audience is full of healthcare operators, administrators, and decision-makers. We book guests who have something real to say — and the credibility to back it up.
Healthcare Administrators
DONs, facility directors, and operations leaders running complex care environments
HR & Staffing Leaders
Workforce strategists tackling retention, recruitment, and the staffing crisis head-on
Care Coordinators & Social Workers
Professionals who bridge clinical care with community support and family guidance
Discharge Planners
The people who make the critical post-acute transition work — and know what breaks it
Policy & Advocacy Leaders
Those driving change at the regulatory, legislative, and industry-organization level
Home Care Innovators
Entrepreneurs and operators reimagining how care is delivered, staffed, and sustained
Elder Law & Care Finance Experts
Attorneys and advisors helping families navigate the financial realities of long-term care
Educators & Trainers
Clinical educators, CEU providers, and workforce development leaders building the next generation of caregivers
Why Healthcare Leaders Say Yes to This Show
Being a guest isn't just an interview. It's a platform, a connection, and a positioning move — for you and your organization.
Reach an Audience That Matters to You
Our listeners are the same healthcare professionals, administrators, and operators who influence referrals, partnerships, and hiring decisions.
Build Your Professional Authority
Being a published podcast guest is a credential that follows you. We promote across Norwill's channels — LinkedIn, email, and the Building Better Care platform.
Connect with the Norwill Network
Every guest becomes part of the Building Better Care community — access to Norwill's referral network, co-marketing opportunities, and ongoing collaboration.
Elevate Your Organization
We feature your title, your organization, and your contact information. Your episode is a trust asset your team can use.
Shareable Content You Actually Own
You'll receive your episode in full — shareable on LinkedIn, embeddable on your site, and usable in your own outreach.
Be Part of Something Growing
Season 1 guests become the founding voices of this platform. The professionals who show up first are remembered longest.
"The conversations I want to have on this show are the ones that usually only happen in hallways after conferences — the real ones, about what's actually broken, what's actually working, and what it takes to lead in this industry without burning out or burning bridges."
Building Better Care
The Norwill Podcast · Bi-Weekly · Remote
The Platform Built for Healthcare's Working Leaders
Building Better Care is Norwill Healthcare's flagship podcast — a bi-weekly conversation series focused on the people doing the real work of home and community-based care.
We don't do surface-level interviews. Every episode is a working conversation — practical, opinionated, and grounded in what healthcare leaders actually face in the field.
The show is part of Norwill's broader Building Better Care platform, which also includes the Life In the Middle YouTube channel — giving guests reach across both a professional B2B audience and the family caregiver community.
Episode Topics for Season 1
These are the confirmed Season 1 episodes — real conversations with the people doing the work right now. Each episode is built around a specific guest profile. Find yours below.
Ep 1 — How We Built Norwill
Olietunja Mann · Executive General Manager, Norwill Healthcare · The origin story of Norwill Home Health Care Services — from vision to reality.
Ep 2 — The Nurse Who Co-Owns It
Maria A. Mann, LPN · Co-Owner, Norwill Healthcare · What it means to be both a clinician and a business owner in home health care.
Ep 3 — Hiring Heart
Ashley Mann · Recruiting Manager, Norwill Healthcare · How to attract, hire, and keep caregivers who truly care.
Ep 4 — Care That Respects Who You Are
Jennifer Kucera · Client & Disability Rights Advocate · Person-centered care in practice — dignity, autonomy, and real advocacy.
Ep 5 — The Art of the Match
Carmen Sturdivant · Scheduler & Lead Care Coordinator, Norwill Healthcare · The science and sensitivity of matching clients with the right caregiver.
Ep 6 — Running the Business of Care
Dave Worden · Fractional CFO & Operations Advisor · The financial and operational reality of running a mission-driven home health agency.
What to Expect as a Building Better Care Guest
We respect your time and your expertise. The process is simple, low-pressure, and designed to make you look great.
Application Review
We review every application and respond within 3–5 business days. If it's a fit, you'll hear from us directly to schedule.
Scheduling & Prep Call
We'll schedule a short 10-min alignment call before recording — no surprises. Questions are shared in advance so you come prepared.
Remote Recording
All episodes record remotely — from your office, your home, wherever works. No travel. No studio. Just a strong internet connection.
35–45 Minute Episodes
Focused, high-value conversations — long enough to go deep, short enough to stay tight. We don't pad. We don't ramble.
You Review Before It Airs
You'll have the opportunity to review your episode before it goes live. We want you to feel proud of it — not surprised by it.
Full Cross-Channel Promotion
Your episode is promoted across Norwill's LinkedIn, email list, and the Building Better Care platform. We tag you, your org, and give you assets to share.
Submit Your Podcast Guest Application
Tell us who you are and what you'd bring to the conversation. We respond to every application within 3–5 business days.
How the Guest Process Works
Submit Your Application
Fill out the form above. We review every submission and respond within 3–5 business days — no ghost-reads, no black holes.
Alignment Call
If we're a fit, we'll schedule a short call to align on your episode topic, confirm the format, and share questions in advance.
Record Your Episode
Remote, relaxed, and focused. Most guests say it felt more like a real conversation than an interview — that's exactly the goal.
Review & Launch
You review before it airs. We handle all promotion — you get assets, your episode link, and a place in the Building Better Care community.
What Healthcare Leaders Say About Building Better Care
There aren't many places where healthcare operators get to speak honestly about the real challenges — not the polished conference-talk version. This is the kind of show the industry has been missing.
I've been on podcasts that felt transactional — you record, it disappears. Building Better Care felt like a real conversation with someone who actually understands this work. And the promotion they put behind it was genuinely impressive.
Being a guest connected me to a network of referral partners I wouldn't have reached otherwise. The episode still drives conversations six months later — that's the kind of content that actually works.